Pay Per Call Marketing via GMB Listings explained.
Who is ready to participate in perhaps the greatest money-making opportunity in 2019?
While PPL Marketing has been around for a few years now, the idea of using Google My Business listings has yet to reach the minds of many passionate CPA marketers.
As you can see, 4 listings which are geared towards a specific category, generated over 20 phone calls over the past weeks.
The difference between the traditional CPA Marketing and Pay Per Call Marketing is that in CPA Marketing you generate a certain action like an email submission, credit card submits, free trial sign up, etc.
In Pay Per Call Marketing, you get paid for each valid phone call generated.
Some of the bigger and more popular PPL networks include:
Typical PPL offers include but are not limited to: Plumbers, Electricians, Roof repair, water restoration, lawyers (car accident, personal injury lawyers), health insurance/life insurance/business insurance..
The good thing about PPL marketing is that you have much more insights on the back-end than any form of CPA Marketing.
In CPA Marketing, shaving commissions and scamming publishers have become the norm rather than the exception.
That holds true in many cpa networks. I don’t want to mention any names in this video.
In Pay Per Lead Marketing, you get to see how long the person stayed connected on the call.
Obviously the caller must stay connected for a specific time for the conversion to fire.
Hang-ups don’t count.
The duration of these calls is typically over 60 seconds. In some instances even over 90 seconds or 2 minutes.
I convert anywhere from 20% on the low end to 70% of all my phone calls into PPL conversions.
This number varies greatly depending on vertical and keywords targeted using my GMB listings.
Make sure to always read the advertising policies of each offer before driving traffic. Stay compliant.
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