Video Marketing 

Video Marketing Trends How To Create Effective Videos for Your Business

Video Marketing Trends: How To Create Effective Videos for Your Business

Video marketing is growing every day. Building a relationship with your customers and stakeholders, narrating your brand story or highlighting your USP in a crowded market place – video marketing can do wonders for your business

The marketing professionals worldwide name video as the type of content with the best ROI. And this number is increasing thanks to the effectiveness of videos and its ability to grab attention and attract more people.

Here are some Video Trends you need to know.

Live Videos

Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy to use tools and apps. Live videos can help enterprises reach up close and personal with their target audience.

Live videos can make an event truly global without additional distribution costs. Statistics show about 45% of live video audiences are ready to pay for live, exclusive, on-demand videos if it interests them.

Video Streaming

It’s not so much about picking the cheapest or the most popular live video streaming platform, but the one that possesses the most attributes that will benefit your business.

The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monetize, search and analyze video content, while granting you total control over your content.

Virtual Reality

Virtual Reality is still unexplored territory. It’s more fun than business! With an affordable headset that provides you 360-degree access into a virtual 3d world – the year ahead promises to be exciting for marketers brave enough to use these technologies to build immersive and interactive customer interfaces.

Holograms and Marketing

We were fascinated by holograms when the technology came into usage. Artists readily picked it up as an alternative medium to the canvas.

Holographic videos, however, provide immense scope for multi-location telepresence through realistic 3D images of speakers and products. Pretty soon will have the ability to create holographic images and videos.

Video and 3D Projectors

A great tool for experiential marketing. The technology is affordable and provides scope for enterprises to reach a larger target audience quite inexpensively.

Using available flat surfaces like buildings or monuments, 3D projections can get the right message across quite impressively.

Video and Personalization Marketing – (AI)

A great way to make a real impact is to customize videos for your target audience. With Facebook leading the way, personalized videos are something your audience might expect you to deliver as well.

From recorded messages for your customers to explainer videos with specific services and even simpler ‘birthday wishes’ – make sure your communication strategies are not aimed at a faceless crowd! Thanks to machine learning, personalization, and embedded searching are quite stapled for your videos now.

Users Content Publishers

The video creation is quickly shifting from producers to users. Videos are easier than ever to create thanks to rapidly progressing mobile technologies. Hence brands are turning to their audiences to share their products and services instead of crafting their own communication.

With attention-spans dropping drastically user-generated content is a great way to keep audiences involved in marketing campaigns. The focus is on building experiences and connections.

From passive receiver of your messages, make your audience the active creators of value for your brand.

Video and Digital Marketing

More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful tool and a very effective strategy to promote, brand and grow your business online.

Videos are helpful in building engagement, impacting results like click-throughs, shares, lead generation, and sales. 55% of online users watch videos every day.

It’s a great opportunity for businesses to use video as the primary medium of communication, marketing, and branding. With video marketing, you will grow your business effectively and your profits.


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Chatbots are among the latest communication tools that you should take advantage of for your online business.

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